The Stores,
Village Street
Bishops Tawton,
Devon,
EX32 0DG
Tel: 01271 828220
Fax: 01271 828201
Email: info@inventivemarketing.co.uk
Surf Bay Leisure held a fantastic open weekend with amazing offers on new and pre-owned caravans and lodges. Bouncy castles and bar-b-q’s were laid on for all the visitors and the show was a resounding success; down in no small part to the extensive regional promotion co-ordinated by ourselves. Complementing the campaign in regional press, we organised a radio campaign with Heart FM which attracted visitors from far and wide.
Having undergone a complete renovation, the magnificent Pier House has opened its doors to high acclaim. Perched on the cliff top in Westward Ho!, offering stunning views of the bay, the Pier House is attracting many admirers, not only for the décor and location but of equal importance the quality of the menu and bar. We were delighted to be appointed to undertake the design and build of their new website, designed to accurately reflect the quality and ambience that visitors can expect.
Once again the Mobility Roadshow has been heralded a huge success by visitors and exhibitors alike. Held from 30th June to 2nd July at the East of England Showground, Peterborough for the second consecutive year, there is no doubt that it has become a fixed calendar event for thousands seeking mobility solutions. This is the third successive show Inventive Marketing has managed the media planning and buying for and each has attracted record visitor numbers. In addition to the more usual media, this year we decided upon a different approach in which to target the local audience, TV advertising. We planned, bought and managed the production of a seven day campaign on ITV Anglia and the feedback has been extremely positive. TV need not be as expensive as many believe. For a no obligation chat as to how TV advertising can benefit your business, why not give us a call.
We have recently helped to launch PTG Tours’ new "UK Weekends by Special Train" product. Already a leading provider of overseas rail tours, PTG have now also set their sights on the UK tourism market with a product aimed at setting a new high standard of UK rail tour. Departure will be at a sensible time, plenty of time in the destination, high quality rolling stock with at table seating, on-train dining and good hotels. Itineraries for 2011 include tours to Edinburgh and also North Wales. We planned regional press campaigns targeting the pick-up locations with eye-catching creative designed to introduce the brand, the concept and more importantly, generate response.
“A real eye-opener on a new world of possibilities,” volunteered Mrs Anna Laver who travelled with her husband from Southend-on-Sea to this year’s Mobility Roadshow that took place at the East of England Showground,
Other guests over the three days included Alastair Hignell, former English Rugby Union international, county cricketer and broadcaster; Ade Adepitan, sports athlete and TV presenter and disabled actor David Proud of Desperados and EastEnders fame.
New Products
On the launch pad were 10 new Wheelchair Accessible Vehicles (WAV) - including new small vehicle options - reflecting a mobility motoring market that is buoyant and optimistic. There were new restraint systems, ramps, innovatory wheelchairs, scooters and bikes as well as accessories and products for independent living at home.
The Roadshow opened with the largest number of advanced test drive registrations to date and a choice of over 50 vehicles on the test drive track. Adaptation and conversion specialists reported keen interest from visitors exploring an ever widening range of options.
In the wheelchair and scooter sector lightness and portability led new developments in ‘classic’ models and advanced engineering techniques were evident in several new high performance sports chairs being shown for the first time.
Cyclefest
Cyclefest, new this year, was hugely popular, especially on Saturday ‘family day’ when school was ‘out’. The focus here was on special needs cycling options from tiny trikes to companion, passenger, tandem and wheelchair cycling, with specialist advice and assessment available to assist visitor choice. New products announced included a new mountain bike for wheelchair users. “We are absolutely amazed at the range and advice available,” said Joanne Connelly, who had travelled from
Expert Advice
All the seminars were well attended with subjects that included choosing a WAV, finding the scooter or electric wheelchair that suits you, Blue Badge issues, what to expect from a driving assessment, the new wheelchair passport, air passengers’ rights and driving in older age.
Children and Young People
Among the new products for young people were wheelchairs that adapt to fit as a child grows. New this year was Sensory Corner, a therapeutic sensory room and soft play area that is fun, stimulating and safe for children with special needs. The daily wheelchair skills sessions with tips delivered in a fun way to give confidence to young users, especially those using a chair for the first time, were voted a great idea by parents and young alike.
14 year old’s bright idea
Saturday was National Young Disabled Persons’ Day, celebrated with the announcement of the winners of the Roadshow’s sixth national Ready Willing & Mobile Competition that calls for bright ideas from school children to help young disabled people. 14 year old Holly Moggridge, a student at Sacred Heart of Mary Girls’ School in Upminster was announced the outright winner, having won the 12 to 16 year age category.
Her winning entry was an IPod hearing aid device designed to eliminate the embarrassment felt by many deaf or partially deaf children who have to wear a traditional hearing aid.
The runner-up was 11 year old Morgan Coy, a pupil at
Fun and Games
The wider selection of sports to try this year offered the opportunity to join in, gain fitness advice and contacts for getting involved when visitors returned home. The action included wheelchair rugby and rugby league, basketball, sledge hockey and wheelchair dancing and on Saturday the popular Red Wheelies scooter formation team members demonstrated why they are increasingly in demand nationwide. With go-karts, 4x4 experience, climbing wall, laser clays, archery and more - many agreed this year’s Mobility Roadshow was a great day out for all the family.
In September the Mobility Roadshow moves to The Royal Highland Centre near
The citation said today:
South West Lakes Trust receives the Award on the basis of its continued success in sustainably integrating leisure and conservation initiatives across the range of sites it manages. In addition to its commendable operational performance, the organisation has impressed with its strong governance demonstrating that sustainability is indeed central to its activity. The Trust is applauded for its continuing efforts to innovate and expand the benefit derived from sustainable management of often environmentally vulnerable sites. In addition to its commendable environmental stewardship, the Trust convincingly demonstrates best practice in social sustainability through a variety of educational and charitable initiatives. It has also striven to broaden understanding and awareness of sustainable behaviour and choices amongst the wider community, through impressive, proactive, engagement with its diverse stakeholder base.
Congratulations to all at the Trust!
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