We have recently helped to launch PTG Tours’ new "UK Weekends by Special Train" product. Already a leading provider of overseas rail tours, PTG have now also set their sights on the UK tourism market with a product aimed at setting a new high standard of UK rail tour. Departure will be at a sensible time, plenty of time in the destination, high quality rolling stock with at table seating, on-train dining and good hotels. Itineraries for 2011 include tours to Edinburgh and also North Wales. We planned regional press campaigns targeting the pick-up locations with eye-catching creative designed to introduce the brand, the concept and more importantly, generate response.
