Whether used as a stand-alone tool or as a support for existing promotions, PR can be an extremely cost effective marketing solution. At its basic level, PR is about managing the flow of information. However, by enhancing and maintaining reputation, PR can influence opinion, increase enquiries, raise awareness and add real value to your marketing budget.

PR can be most potent when used to support a new business drive, but for all PR activities the best results are achieved when the strategy is cohesive and well constructed. Rather than aim for short sharp hits, long term plans are by far the most effective.

IMS offers a wide range of PR services including press releases, media relations, tactical features, newsletters, event management, sponsorship, product placement, exhibitions, promotions and competitions.

As with all our marketing solutions, IMS works closely with all clients to fully understand their business and to tailor PR solutions to their needs.